Who's behind The Thinking Corner
Hi, I'm Alejandro.
Clear numbers. Processes that work. Technology applied with purpose.
I work where finance, processes and technology meet: clear finances, connected systems and streamlined processes, with automation and AI that help people focus on the decisions that matter.
The Thinking Corner is where I think out loud about what I'm testing. This page is about the work behind it.
Experience, put to work
Understanding the numbers. And what's behind them.
Financial foundations for startups, an ERP connected to the business and AI-enabled processes. Always grounded in reliable data and sound judgement.
Rigour comes first
Seven years in a family office
A foundation of rigour: accurate numbers and sound judgement before adding new tools.
Finance built for growth
Financial setup for startups
Financial structure, systems, public funding and financing for startups.
Processes & technology
ERP connected to the business
Process optimisation, automation and practical AI.
The approach
Three problems I see again and again.
Spreadsheets out of control.Huge spreadsheets. Processes that add little value.
Connected information.Processes and tools that fit together.
Decisions in the dark.Limited visibility of cash and results.
Clarity for decisions.Clear finances and useful reporting.
AI for its own sake.Lots of tools. Little practical use.
AI with purpose.Where it adds value, with human judgement.
Where we're heading
Technology that helps. People who decide.
Automation and AI to reduce repetitive work, with people who understand and oversee the process.
From ideas to practice
Projects that connect business and technology.
Real implementation. Better processes. Financial foundations for growth.
ERP · Data · Integration
ERP migration to Odoo
Odoo as the data hub, connected to the business, tools, agents and AI.
My role
Leading the ERP migration to Odoo and connecting it to the business, tools, agents and AI. Optimising and automating processes in parallel.
Processes · Creation · Judgement
Automation & AI
Better processes and AI that helps people create, work and make decisions that matter.
My role
Analysing processes, identifying what adds value and configuring automation and AI to help people create and work. People retain judgement and decision-making.
Structure · Systems · Growth
Financial setup
Structure, systems, public funding and financing to give a startup room to grow.
My role
Building the financial foundations: processes, systems, ERP migration, cash management and reporting. Integrating public funding and financing into the growth plan.
How I can help
The support you need. Built around your business.
Flexible finance leadership
Fractional CFO
Visibility, planning and financial judgement, without hiring a full-time finance leader.
What it can include
Cash management, budgeting, performance tracking and reporting for management.
Structure and diagnosis
Financial setup & process review
Find friction, build a sound foundation and prepare the finances for growth.
What it can include
Operational reviews of closing, collections, payments and information flows. Financial control, financing and public funding.
From process to system
System implementation
Migrate the ERP, connect tools and improve business processes together.
What it can include
ERP migration, data organisation, tool integration and process optimisation around the business.
Technology with purpose
AI & automation
AI where it adds value: creating, assisting and systematising processes. Judgement and decisions stay with people.
What it can include
Use case discovery, tool configuration and workflows with human oversight.
Let's start with your business
Where is your business getting stuck?
Understanding it is the first step to making it better.
abiurrun.ai@gmail.com